Is The Man A Marketing Genius?

How (Why) Does Pat Robertson get so much press for predicting the wrath of God? (Here I am adding to the publicity!)

Six articles about his predictions of doom.
1. Yahoo!News
2. CNN.com
3. (another)CNN.com
4. SeattlePi.com
5. ABCNews.go.com
6. MSNBC.MSN.com