I Can't See This Catching On

I read about this over at Pam's House Blend.

Mattel launches Barbie clothes for women


By Angela Moore Fri Oct 14,10:25 PM ET

NEW YORK (Reuters) - Toy maker Mattel Inc, known for Barbie fashion dolls, is expanding the plastic icon's domain to include high-end designer clothing and accessories for adult women.

The merchandise, which includes jeans, shirts, handbags and jewelry, is designed by well-known fashion designers and will sell under the name Barbie Luxe.

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Mattel is hoping that the clothing and accessories will catch on with trendsetting teens and women and that popularity will trickle down to Barbie the doll.

"When a teen or 20-something is carrying an Anya Hindmarch, Barbie bag it'll reinforce Barbie as relevant, cool brand for little girls," said Dickson. "Little girls are growing up faster than ever and looking to adults and teens for inspiration, and Barbie is their aspiration."